王时龙和他的理发师都练就了“快剪手”,“如果你不快点,孩子乱动,肯定不到最后,我们收费较高,主要是因为给小孩子理发确实挑战性很高。孩子一哭,家长就心疼了,我们只能加快速度,但是发型又不能难看。”此外,王先生发师最好是自己有小孩子,这样更能读懂小孩子的心思。
经营一家儿童理发店,每个月最大的成本支出就是房租和人员工资。据王先生介绍,他的房租是2000元/月。而这个70平方米左右的店,配备两名理发师(他自己是理发师,只请了一个理发师)和两名工作人员即可。儿童理发师的平均工资在2500元左右,店员不需特殊技术,工资通常在1000元,按照比较低的标准来计算,每个月的员工工资支出大约在4500元。此外,税费、水电费500元左右,装修折旧按两年分摊每月要500元。这样算来,儿童理发店每个月的经营成本至少要达7500元左右。因此,如果要实现盈亏平衡,店里一个月要做到将近8000元的营业额。按每个月30天计算,每天的营业额要在270元左右。按照普通理发20元计算,每天起码要有14个孩子来理发。
总计:7500元左右
对话店主:
总计:5万元儿童理发店月支出
风险提示:
小滑梯、喜羊羊毛绒玩具、玩偶、小驾驶器、玩具木马……一进儿童理发店的门,一大堆玩具就出现在眼前。在真正剪发的地方,大镜子、理发箱“藏”在淡绿色的组合柜中间,电视、DVD机倒成了“主打”。这里也没有规规矩矩的理发椅,就像是游戏室的延伸。
王时龙的小店定价是每次20元,如果办理会员卡,15元。这个价格已经接近一般理发的价格了。有趣的是,高价不仅没有吓跑顾客,反而引来很多高档小区的住户。“这些家长对理发店的和工具要求很高,我们特意定做了与宝宝个头极般配的小拢子、小围布、迷你小推子、迷你小剪子等儿童专用理发工具,还有适合宝宝身形、有头枕的儿童洗发池。而且这里还采用儿童专用无泪洗发水,并配备了消毒柜、消毒纸巾等。这些让家长很满意。开业一年来,积累了很多客户,会员已经达到200个了。王先生认为这样下去,生意会越来越好。
经营秘籍:
3、要根据儿童特点,设置,要有童趣,舍得装修。本报记者王雪
员工工资:4500元(一名理发师,两名店员)
房租:2000元
一年前,刚刚当爸爸的王时龙开了一家专业儿童理发店,他没想到生意格外地好,他认为自己是抓住了儿童消费市场细分的商机,将潜在的市场需求变成了真正的创业机会,赚到了好点子带来的真金白银。昨日记者对话了王时龙。
一岁半宝宝益智玩具1、普及观念:专业的儿童理发店目前在沈阳还不多见,这一新生事物的出现适应了市场的需求,是市场细分的必然。按目前沈阳的消费水平来看,儿童理发店要想让大多数家长接受还需要一个过程,但可以肯定的是,这一行业有着具大的市场潜力。
税费、水电费:500元左右
投入5万元就可以开店
蔡忠诚制图
东西一定要用最好的
一岁半宝宝益智玩具儿童理发店,细分市场里拣金子(图)-搜狐滚动,装修折旧:500元
王时龙告诉记者,他开这个小店前期投入了大约5万元。他介绍说,开一家儿童理发店的前期投入主要包括首期房租、店面装修以及理发座椅、洗头台等几方面。考虑到儿童理发店对空间的要求比较大,一般店面要在50~10一岁半宝宝益智玩具儿童理发店,细分市场里拣金子(图)-搜狐滚动0平方米。他自己就选择了于洪区赤山上的一个70平方米的门市。房租之外,最大的一笔就是装修。为了吸引儿童注意力,儿童理发店必须在装修方面多费心思,把理发店装修成儿童喜欢的风格。同时,儿童活动空间的装修对环保的要求格外高,一定要避免有异味,否则顾客会很。除此之外,还要配备一些儿童玩具,留出一定的供儿童玩耍的空间。
儿童理发店前期投入
要多种经营,培育市场
王时龙认为做生意必须打组合牌,否则赢利模式太单一了。所以,店里除了理发主业外,还增加了婴幼儿纪念品及多种儿童益智玩具和生活用品的销售,主要就是为了增加利润,分散经营风险。王时龙表示,普通的理发店,烫染这一块的利润很高,几乎占到整个店收入的60%~70%。而儿童这一块,染烫很少,主要就是剪发,剪发花费的功夫多,利润却很少。因此单纯靠理发很难盈利,需要提供多种附加值高的服务。
马上算账:
日营业额达270元不赔钱
理发师要是“快剪手”
流动资金:1万元
设备:8000元
2、一定要多种经营,否则利润太微薄,容易死掉。
另外,王时龙提醒,儿童理发,尤其是3岁以下的婴幼儿理发需要有专业的理发座椅,这方面的设备投入大概需要8000元。
装修:2万元
打组合牌,增加盈利
房租:12000元(半年)
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